Effective Date: June 1, 2024 Last Updated: August 12, 2025
The Davis Family Group of Businesses (also referred to as *“DFG,” “we,” “us,” or “our”)
1. What Information We Collect
We collect personal data that helps us serve you, improve our services, and communicate with you. Types of information include:
-
Identity & contact data: your name, business name, address, email address, phone number
-
Account & payment information: details required to process orders, subscriptions, or payments
-
Usage data: how you use our website and tools (including our calculators), pages viewed, IP address, browser type, device, operating system
-
Communications data: messages, feedback, support requests, and recorded interactions such as customer support or consultation calls
-
Marketing data: your preferences for receiving marketing materials, newsletters, etc.
2. How We Use the Information
We use your information to:
-
Provide, maintain, and improve our products and services (e.g. calculators, consulting, training)
-
Communicate with you via email, newsletters, or support
-
Process payments and manage your account
-
Personalize your experience (e.g., content and tool recommendations)
-
Monitor usage, prevent fraud, ensure security
-
Comply with legal and regulatory obligations
3. Legal Bases for Processing (where applicable)
Where required by law, we process your information under legal grounds including:
-
Consent (when you agree to receive marketing or newsletters)
-
Fulfillment of contract (services you have engaged us for)
-
Our legitimate interests (improving services, security, marketing)
-
Legal obligations
4) Cookies, analytics, and tracking
We use cookies and similar technologies to operate the site, understand engagement, and improve performance. You may control cookies in your browser settings. If you enable a Global Privacy Control (GPC) signal, and we engage in activities defined as “selling” or “sharing” personal information under California law, we will treat that signal as a valid opt-out request.